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包装跟着眼睛走

日期:2017-11-03 09:19:16 浏览次数:1043

Good packaging design seeks the best ratio between function and cost and is an appropriate packaging.
Good packaging design can and products complement each other, the effect of "1 + 1 st13 2", but everything is too much of a good thing, businessman, is "high", xu had around by economic interests, some products like the across more than the "clothes", proves a presumptuous guest usurps the host's role, of course, the product price also as "the lion big openings through the roof.
Recently reached its zenith of zongzi is a case of a "day price on the market, the official website of Beijing the imperial palace is still hanging gift reed and pastry price list: a basket of" sky blue "Dragon Boat Festival dumplings lines that cost up to $1880. This obviously is not just wait for sell zongzi, treasure, tureen, bamboo tea and tea as a foil, and gimmicks such as "imperial", "palace", the packing is not simple, a total of three layers of bamboo basket, material, pattern all has the royal demeanor. Another brand of a no abalone, sea cucumber, scallop, pork, beef, egg yolk expensive material of pure glutinous rice organic reed was three layer and outer layer of vacuum packaging plastic sealed package, in the design is delicate rectangular box, see rectangular box coat with the same pattern board box, carton outside with a gift. Patiently open the complicated packaging, the size of zongzi is "mini", and only 6 zongzi in the large package, the price is 288 yuan, and the average glutinous rice is sold 48 yuan. But this typical overpackaging has made zongzi popular with gift-giving.
By Chen Jinming teacher's opinion, the fact excessive packaging decoration, consumes the material too much, too big volume, heavy weight can be considered "excessive packaging, excessive packaging influence both in the identification of consumers of goods quality, but also a waste of resources. He points out that as much as a third of the city's rubbish is now packed, and more than 50 per cent of the excess packaging is luxury. And good packaging design is supposed to be seeking optimal proportion between function and cost, is a kind of appropriate packaging, as far as possible big benefits at the cost of as small as possible, with creative rather than expensive materials, the adornment of heavy and complicated blindly increase the cost. Graduated from Shanghai university advertising department is engaged in design work Zhang Yijing also said: "the gift on the package with the model of 'Russian dolls, a set of a, finally found the essence only" dolls "the inner core, a certain extent, there are suspected of cheat consumers, intentionally or not, businessman undoubtedly made false advertising on the packaging design. The packaging design can add lenovo to accurately describe the function of the product, but it cannot be exaggerated.
They also mentioned that the packaging design with gold content more is to do subtraction, less is more, often simple and generous, convenient consumers. For example, some businesses have designed more open bottle caps for drinking water or other food ingredients, taking into account the aging of the urban population. Have a energy-saving environmental protection in the toothpaste made attempts on the package: the packing with ordinary toothpaste packaging just switch opening and along the tail, to place at the end of the opening in ordinary toothpaste packaging design, to delimit the mouth open, want to use a little more, just the cut away a little, want to use a little less the mouth open less, can control the weight of the toothpaste extruding; Ordinary toothpaste packaging of export for many of the rest of the toothpaste, the design is dropped the circular opening sealing and design into square, can run out like origami fold tail square one two, can avoid wasting, and convenient for recycling, can also use less material to load more quantity of toothpaste.
Xin jia company's gift box design concept: the most perfect gift packaging solution for customers

好的包装设计寻求的应当是功能与成本之间的最佳配比,是一种适当包装。
  好的包装设计能与产品相得益彰,产生“1+1﹥2”的效果,但是凡事过犹不及,商家许是“求好心切”,许是受经济利益左右,某些产品俨然“衣服”越穿越多,华丽丽地喧宾夺主,当然,产品价格也如“狮子大开口”般扶摇直上。
  前不久市面上盛极一时的“天价粽子”便是一例,北京御茶膳房的官网上至今仍挂着礼品粽及糕点的价目单:一篮“天圆篮”端午粽子礼篮售价高达1880元。这等天价卖的显然不仅仅是粽子,还有茶宝、盖碗、竹筒茶等作为陪衬,而“御用”、“宫廷”等噱头之下,包装自是朴素不了,竹篮总计三层,材质、花样均有皇家风范。另一品牌的一款无鲍鱼、海参、干贝、猪肉蛋黄、牛肉等昂贵素材的纯糯米有机粽被里三层、外三层的真空包装塑封包裹着,放进设计颇为精巧的长方形纸盒中,只见长方形纸盒外套着同样花纹硬板纸盒,纸盒外系着一条礼品带。耐心拆开繁复的包装,粽子的个头可谓“迷你”,而且偌大的包装中只放了6个粽子,售价却要288元,平均每个糯米粽售48元。但这种典型的过度包装却使粽子受到了送礼人士的欢迎。
  在陈金明老师看来,但凡包装修饰过度、耗材过多、体积过大、分量过重等都可被认为有“过度包装”之嫌,过度包装既影响消费者对商品质量的鉴别,更是一种资源的浪费。他指出如今包装垃圾在城市生活垃圾中占到的比例高达三分之一,其中奢华的过度包装更是占到50%以上。而好的包装设计寻求的应当是功能与成本之间的最佳配比,是一种适当包装,以尽可能小的代价取得尽可能大的效益,用创意而非昂贵的材料、繁复的装饰盲目增加成本。毕业于上海大学广告系现从事设计工作的张逸菁也说:“礼品包装上运用‘俄罗斯套娃’模式,一个套着一个,最后发现实质只有‘套娃’最里层核心那么大,一定程度上存在欺瞒消费者的嫌疑,不管是有意还是无意,商家无疑在包装设计上做了虚假广告。包装设计可以适当地添加联想来对产品的使用功能进行准确表述,但不能毫无根据地胡乱夸张。”
  他们不约而同提到有含金量的包装设计更多的是在做减法,少即是多,往往简约大方、方便消费者。例如有些商家为饮用水或其他食用调料设计了更易打开的瓶盖,这是考虑到城市人口老龄化的到来。也有一款节约型环保牙膏在包装上做了这样的尝试:将包装开口和尾部与普通牙膏包装正好对调,让开口设计在普通的牙膏包装尾部的地方,采取划口式的开口,想用多一点,就把划口拉开一点,想用少一点就把拉口少拉开些,可以自己控制牙膏挤出的分量;普通牙膏包装的挤出口总会滞留许多剩余的牙膏,这个设计则把圆形开口封掉并设计成方形,用完了能够像折纸一样把尾部方形一折二,既可以避免浪费,又便于回收,还能用更少的材料装载更多量的牙膏。
欣佳企业礼品盒量身订做、设计理念:给客户最完美的礼品包装解决方案

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